In early 2020, Beyoncé’s highly anticipated adidas x IVY PARK clothing line was gearing up for a launch that needed to be nothing short of iconic. The challenge? Create a memorable unboxing experience for celebrities and influencers that would set social media ablaze and drive massive engagement. With just seven weeks to deliver, Rhino Trunk and Case stepped up to craft a solution that not only met the brief but redefined product launch standards.
The Challenge: A High-Stakes Launch with a Tight Timeline
The adidas x IVY PARK team wanted to send custom wardrobe trunks filled with Beyoncé’s new clothing and accessories to a select group of A-listers and influencers. These trunks had to be visually stunning, functional, and perfectly aligned with the vibrant IVY PARK brand. The goal was clear: create a viral moment that would amplify the launch and drive sales. With only seven weeks to design, build, and deliver, the pressure was on.
The Solution: Custom Trunks That Stole the Show
Rhino Trunk and Case partnered with Kamp Grizzly to bring the vision to life. Our design team handcrafted 38 bespoke wardrobe trunks tailored to adidas x IVY PARK’s exact specifications. Each trunk was a masterpiece, featuring:
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Bold Branding: The adidas x IVY PARK logo was prominently printed inside, making every unboxing a brand showcase.
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Functional Design: Full-size drawers and dedicated spaces for footwear and accessories ensured the clothing line was displayed with elegance and accessibility.
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Vibrant Aesthetics: The trunks embodied IVY PARK’s signature bold colors, creating a visual impact that screamed Beyoncé.
These trunks weren’t just packaging—they were an experience, designed to captivate and inspire.
The Impact: A Cultural Movement and Sold-Out Success
When the trunks landed in the hands of celebrities like Issa Rae, Diplo, and Janelle Monáe, the unboxing videos flooded social media. Fans and followers couldn’t get enough, generating over 20 million views and engagements across platforms. The campaign sparked a cultural movement, with the IVY PARK website selling out within hours of the launch.
The collaboration proved that a well-executed product launch could transcend traditional marketing, creating a moment that resonated far beyond the initial reveal.
Why Choose a Rhino?
This project showcased what makes Rhino Trunk and Case the go-to for custom storage and presentation solutions. Our ability to deliver high-quality, tailored designs under tight deadlines ensured Beyoncé’s vision came to life flawlessly. From concept to execution, we crafted trunks that didn’t just hold products—they told a story.
Ready to elevate your next launch? Contact Rhino Trunk and Case to create custom solutions that turn heads and spark conversations.